Management
Unison Technologies was founded by leaders in the messaging and technology industries:
- Michael Choupak Chief Executive Officer
- A successful serial entrepreneur, Choupak is the founder of several companies in the messaging and telephony space, including Intermedia, the world’s leading business email software-as-a-service provider, and StanaCard, a major provider of international calling services. As Unison Technologies founder and CEO, he leads the company in its mission to be the leader in unified messaging software.
- Artur Zaytsev Chief Financial Officer
- Before joining Unison Technologies as CFO, Zaytsev held senior financial positions at companies including Deloitte and Touche and Merrill Lynch, where he was controller. As a senior IT specialist for IBM, he designed IT and financial systems for clients including HSBC and Sprint. Prior to IBM, at Andersen Consulting (now Accenture), Zaytsev led the design and implementation of one of the world’s first online airline ticketing systems.
- Igor Balk Chief Technology Officer
- Balk is an internet visionary with 20 years of experience in software development and telecommunications. In 1995, he and a small team launched the first online supermarket, SmartFood Co Op. He had held key positions at PriceWaterhouseCoopers and at Intellisense, which was acquired by Corning at a $750 million valuation. A member of the Technical Program Committee of the DTIP Conference, Balk has been a technical reviewer for several journals and conferences. Balk studied for a PhD at Massachusetts Institute of Technology and holds an MS from the Moscow Institute of Physics and Technology.
- Rurik Bradbury Chief Marketing Officer
- Bradbury leads marketing and communications for Unison Technologies. Previously VP Marketing at Intermedia, he grew the company to be the preeminent brand in business email hosting services. At FitzGerald Communications (now Fleishman-Hillard), he was an account director running marketing campaigns for a wide variety of clients, from ABSOLUT Vodka to IBM subsidiary DWL Incorporated. Prior to FitzGerald, he led PR campaigns at Makovsky and Company in New York and Lighthouse PR in London. He holds a degree in modern languages from Cambridge University.


