Sell unified communications as a hosted service. More powerful and 'sticky' than hosted Microsoft Exchange, Unison allows you to provide your customers with unified telephony, e-mail, IM, calendars and more – and charge $40 or more per month for each seat. Here is how it works:
Unified communications is the next step beyond basic e-mail, such as Exchange or Zimbra. By offering Unison unified communications 'software as a service' you can gain an edge on your competition who can still offer only basic communication services.
As well as high revenues, it also offers high margins of 40% or more per month, so it is much more profitable than selling hosted Exchange. And because unified communications is still an uncrowded market, you can gain customers quickly, without high marketing costs. For existing customers, it is a great upsell to raise your revenues. Here is how hosted Unison compares to Exchange hosting:
 |
 |
|
|---|---|---|
| Revenues for you | $8-12 | $40+ |
| Profit margins | 10-20% | 40% or more |
| Services your customers get | Just e-mail and groupware | Unified communications including:
|
| Typical profit per 'seat'* | $1.50 | $20 |
*Figures based on typical assumptions. Note that monthly profit could be higher or lower than these numbers, depending on what the hosting provider charges its customers. With these assumptions, Unison is over 13 (thirteen) times more profitable for hosting companies to sell, per seat. In other words, to achieve the same level of profitability selling hosted Exchange, you would have to sell thirteen 'seats' for every one Unison seat you sell if you offer that instead.
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