Category: Home Buying

What Would You Give Up To Own A Home? (Millennials Say A Whole Lot)

Imagine a world where millennials didn’t have their beloved iPhones, Instagram or Chipotle… Despite popular opinion that millennials can’t live without technology, about 29% would be willing to give up their iPhone forever, nearly half would swear off Instagram forever… nearly half would even give up Chipotle forever…. all if it meant they could own […]

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What These 7 Cities Are Doing to Promote Homeownership

city home buying programs - san francisco, seattle, boston, denver, nashville, baltimore, houston

The home ownership rate in the U.S. was roughly 64.2% in the first quarter of 2018, according to the U.S. Census Bureau. Although this rate is slowly but surely climbing (up from a low of 62.9% in the second quarter of 2016), it’s still far below the peak homeownership rate. Many things are to blame […]

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Would You Be More Likely to Marry Someone Who Owns a Home? (Survey Says “Yes”)

Survey More Likely to Date or Marry Who Owns Home

If you’ve ever been on a date, you’ve probably wondered what qualities or characteristics go into making you attractive to a potential mate. However, you might not have guessed that owning a home could be one of those characteristics. According to a survey by Atomik Research commissioned by Unison Home Ownership Investors, almost 6 in […]

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The Value of Owning a Home

Unison Home Buying Survey

A new survey of over 1,000 potential U.S. home buyers by Unison Home Ownership Investors and commissioned by Atomik Research revealed the financial challenges of saving for a down payment and what people are willing to sacrifice to make home ownership possible.  What would you compromise? Surprisingly, there are many luxuries people would quickly give […]

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Should I Upgrade from My Starter Home?

Should I Upgrade from My Starter Home

When you first buy a home, it feels like moving into a palace. Not only is the space typically bigger than what you were renting, but you no longer have to deal with nosy landlords and ignored service requests. You’re in charge of your own space, finally. And you’re building equity. But as years pass […]

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Why Down Payments Are Often the Barrier to Homeownership for Millennials


Millennials, the generation born from around 1980 through the mid-90s, have hit peak home-buying age. A 2017 report on generational home buying trends by the National Association of Realtors found that those under age 36 currently make up the largest share of home buyers (34%). Of that group, 66% are first-time homebuyers. Despite being the largest […]

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